by Thursday, November 13th, 2014on
The Phase 1 (2011-2013) of GoldenRipe has brought some interesting observations that are directing Phase 2 of GoldenRipe.
The observations start with Android downloads of “The Way” peaking at 1,600 in 2013 which is 20% of the total number of downloads. (20% retention is good.) Downloads were mostly performed by Muslims based on Google Play report of other apps normally downloaded by those who downloaded “The Way”. And this is with no marketing except for an email blast in 2011 and one informal partnership with a media outreach organization in 2013. Visits to this Web site were regularly above 100 during the partnership time.
In Phase 2, GoldenRipe is committed to providing content that focuses on Touching the Heart. (More on this later.) And a new technology platform will be used for providing this content on mobile devices and on this Web site.
Time to turn this hobby into a serious tool that engages both the heart and the mind. Our prayer is for the certain hope and peace from Isa al Masih to be discussed as God guides individuals and communities to the straight path. This path starts with restoration in this life and ends with eternal life.